A successful practice is one that engages and interacts with the community. You can try to saturate the media with advertising, but that requires a huge budget.

A smarter, more affordable, [...]]]> Chiropractic marketing success in 2012 has changed in terms of the means, but the basics are still the same as they’ve been for decades.

A successful practice is one that engages and interacts with the community. You can try to saturate the media with advertising, but that requires a huge budget.

A smarter, more affordable, and more effective approach over the long haul is to build relationships in the community.

Let’s look at what one chiropractor has done: Corvallis Chiropractor Dr. William O’Donnell. He has a very successful chiropractic clinic in Corvallis, but he also runs a popular blog for Corvallis cyclists.

By doing this, Dr. O’Donnell is engaging with athletes in his community, Corvallis, and also raising awareness of his chiropractic clinic.

Brilliant!

Check it out.

Very clear explanation for the patient on how spinal decompression works.

This is a new system that allows doctors to set up a profile on health websites that will generate search traffic.

The profiles are cool, because they are loaded with chiropractic videos for patient education.

I suppose that if you’re in a small community and you’re well-established, a chiropractic website really isn’t that important.

But for doctors in larger communities, it’s hard to engage with your neighbors on a one-to-one basis. A website is an easy, affordable way to do that.

Here’s a [...]]]> I hear this question quite a bit.

I suppose that if you’re in a small community and you’re well-established, a chiropractic website really isn’t that important.

But for doctors in larger communities, it’s hard to engage with your neighbors on a one-to-one basis. A website is an easy, affordable way to do that.

Here’s a great collection of Chiropractic Website Articles.

It was a disappointing experience.

First, virtually none of the websites told me anything about the doctor’s philosophy of practice. [...]]]> The other day, I was helping a friend in another city choose a chiropractor. The first thing I did, of course, was fire up Google and did a search for chiropractic websites.

It was a disappointing experience.

First, virtually none of the websites told me anything about the doctor’s philosophy of practice. Sure they had a map to the office and their phone number, but there was nothing on the site that told me WHY I should choose them.

Second, I really couldn’t get a sense from any of the sites about the services provided. They might have a list of conditions, but they weren’t tailored to the doctor’s office or explain the doctor’s approach.

Third, most of the sites were pretty sterile or out-of-date. With none of them were their pictures of the office or staff, which made it very hard to get an idea of what an office is like.

So, doctors, think about this:

Look at your website right now, and imagine that you’ve never been to a chiropractor before or that you’re looking for a new chiropractor.

What is your impression?

Do you find information about what to expect on your first visit?

Do you feel welcomed?

First impressions DO count.

Here’s a great story about how NOT to do social media for your business:

http://www.unmarketing.com/2012/01/10/worst-use-of-social-media-of-2012-boners-bbq/

Those days are gone. And the idea of “automated” chiropractic marketing is obsolete.

Look at this way: would “automated” chiropractic work? You know, where you stick a [...]]]> Marketing is waaaayy different than it used to be. Once upon a time, you could put your ad in the paper or on TV and that was it.

Those days are gone. And the idea of “automated” chiropractic marketing is obsolete.

Look at this way: would “automated” chiropractic work? You know, where you stick a patient in a machine and perform the same procedure on each patient?

No, of course not.

Chiropractic works because it’s personal, focused, and tailored for the patient’s needs.

And that’s exactly how your chiropractic marketing has to be done. It has to be hands-on, personal, engaging, and performed by YOU – the chiropractor.

Are you passionate about chiropractic?

Does your chiropractic website make that clear?

Do you have videos on your site, showing your passion? Are you telling your chiropractic story and the stories of your patients?

Chiropractic is amazing. You know that. Now show people that [...]]]> Passion is contagious. People are drawn to passion, enthusiasm, and excitement.

Are you passionate about chiropractic?

Does your chiropractic website make that clear?

Do you have videos on your site, showing your passion? Are you telling your chiropractic story and the stories of your patients?

Chiropractic is amazing. You know that. Now show people that passion.

Show your patients how chiropractic can help with this free video, Chiropractic Prevents Spinal Degeneration